THE FOLK TIMES

THE  FOLK  TIMES

LAST PRINT ISSUE AUG-SEPT 2016

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AUG-SEPT 2016 FOLK TIMES

The Folk Times

Addie Murray & Olin Boyle

969 County Route 10

Corinth NY 12822-2909

 

Info * Advertisers Call

518 / 696-2221

 

 

What is the Folk Times?

Folk Times is where the music fan looks to find out what, when and where folk, acoustic, bluegrass, country, old-timey, swing, blues, jazz, Cajun/zydeco, new-age, classical, baroque, Renaissance and Irish music takes place. Aside from music events, theater has been promoted extensively as has dance---from contradancing to swing. The publication promotes family entertainment such as storytelling, puppet and magic shows, vaudeville troupes, craft and county fairs. Workshops, seminars and contests have been consistently listed from voice to instrument and songwriting to dance and performance.

 

Folk Times serves New York -Vermont-western Massachusetts,

for example: west i.e. to Kirkland Arts Center, Clinton, NY, near Utica; east to Vermont i.e. After Dark Music Series in Middlebury, VT, and the University of Vermont, Burlington; south to Westchester County i.e. Clearwater's Great Hudson River Revival and the Catskills i.e. Ashokan in Saugerties, NY; southeast to Clark Art Institute, Williamstown, MA; and north i.e. to Saranac, NY's, Hill & Hollow Music and the Westport, NY's, Arts Council of the Northern Adironacks.

 

Our targeted bulk mailing list of 6,000 is the pooled efforts of all the local music clubs. It has been constantly expanded and updated for the past 15 years. 1st-class subscriber mailings have grown extensively, as of 3/1/93 = 500-700 pieces.

 

Facts about the Folk Times:

20,000+ estimated targeted readership through hardcopy bulk & 1st class mailing. The Folk Times website readership is not counted in estimated targeted readership. (Additionally, it is hard to judge the 1000's getting the info through event location dissemination, radio, library postings & through local event newspaper dissemination + through area record stores notably Borders Books and Music & Barnes & Noble)

 

* As of October 1994, Folk Times reaches 1000's through the extensive Internet website: www.folktimes.com

* As of December 1995, Folk Times has taken on the mailing list of the Hudson Mohawk Traditional Dance bulletin and greatly expanded the dance listings.

 

8,000-9,000 copies are printed bi-monthly.

 

6,000 copies are sent out by direct bulk mail bi-monthly. (As of January 1991, the mailing list was updated by having the readership send back slips on either of two calendar mailings and one mailing of postcards (05/01/92) that ascertained the truly interested readers. The response was great---the number of 1st class mailings through $10 contributions grew expansively.) The entire list is solicited yearly and updated every issue.

 

2,500-3000 are distributed to the music clubs and coffeehouses, major concert halls, festivals, libraries and schools (all advertisers receive copies of the Folk Times and post and distribute it). It is distributed and posted in libraries throughout the Albany-Saratoga area. Two main points of distribution are the Saratoga Springs Public Library and as of 9/93 the downtown Albany Public Library, each receiving 100+ calendars for the public.

 

As of 10/04 the publication is distributed throughout the Vermont library system with 50+ issues supplied to Fletcher Free Library, Burlington; Aldrich Library, Barre; Burnham Memorial Library, Colchester; John G. McCullough Free Library, North Bennington; Joslin Memorial Library, Waitsfield; Rutland Free Library; Shelburne Pierson Library; and Brownell Library, Essex Junction.

 

As of 06/06 the publication is distributed throughout the central NY library system with 50+ issues supplied to Huntington Memorial Library, Oneonta; Utica Public Library; Village Library of Cooperstown.

 

As of 04/09 the publication is distributed throughout western MA library system with 50+ issues supplied to Berkshire Athenaeum Pittsfield's Public Library; Lenox Town Library; North Adams Public Library; Stockbridge Library Assn; Great Barrington Mason Library; Ramsdell Public Library, Housatonic; Milne Public Library, Williamstown.

 

As of 05/09 the publication is distributed throughout western NY library system. 200+ issues are supplied to the Potsdam Public Library that distributes the publication to 65 libraries spanning St. Lawrence, Jefferson, Oswego & Lewis counties.

 

As of 06/10 the publication is distributed throughout northern NY library system. 100+ issues are supplied to the Clinton-Essex-Franklin County Public Library that distributes the publication to 30 libraries.

 

Additionally listings from the Folk Times reach a vast audience through on-air radio promotions (notably WRPI's "Mostly Folk and NPR's "Hudson River Sampler" by Wanda Fischer on WAMC, Mike Alzo’s  “The Folk Show” and Barbara Heller’s  “String Fever” on North Country Public Radio and by Robert Resnik’s  All the Traditions on Vermont Public Radio.

 

Folk Times is also use as a primary reference for local newspapers' community events schedules.

 

Folk Times provides information for the music calendar in the Pickin' Singin' Gatherin' subscription newsletter that is a Capital District non-profit organization of people dedicated to promoting and disseminating information about folk music. Additionally pertinent listings are re-printed in the Adirondack Bluegrass League's newsletter, Central NY Bluegrass Assn. newsletter and the Hudson Valley Guild newsletter.

 

Facts about the Folk Times reader:

* Any group this large crosses boundaries of age, economic status etc. The majority of Folk Times readers fall in to the following categories:

* Age: 25-50

* Education: College-educated.

* Economic Status: Upper-middle class

Why should I advertise in the Folk Times?

All the above.

The Folk Times is a bi-monthly calendar of folk events. It is not read once and put away. The reader comes back to it throughout the months often posting it on the wall.

Folk Times was established December 1987 with the first issue

 

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